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Identifier uch.csd.msc//2004zamani
Title Σύστημα Διαχείρισης Προφίλς Συμμετεχόντων σε Διαλογικές Υπηρεσίες SMS Επικοινωνίας
Alternative Title Customer Profile Management for SMS Interactive Services
Creator Zamani, Themis
Abstract New Information and Communication Technologies transform the information obtained by customers during marketing campaigns and web-based transactions (customer feedback) into “information objects” that can be stored and processed by powerful computer systems. In this thesis, we provide technological design and implementation for such a customer profile management system supporting storage and processing of data collected through SMS projects (mobile marketing, SMS interaction TV etc.). The system we have designed and implemented provides mechanisms for effective management of the collected customer information but also realizes a framework that enables the system manager (and the enterprise-user) to address (increasing) needs for privacy management. This framework builds upon IBM enterprise-Platform for Privacy Practices (e-P3P), to create a technology-embedded policy environment that allows for publishing clear privacy promises, collecting and managing customer preferences and permission, and enforcing the privacy promises to the enterprise-users of the information stored and processed within self-evolving customer profile repositories.
Issue date 2004-11-01
Date available 2005-02-08
Collection   School/Department--School of Sciences and Engineering--Department of Computer Science--Post-graduate theses
  Type of Work--Post-graduate theses
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