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Identifier 000395073
Title On the impact of user demand and willingness - to - pay on price setting of MVNO and MNO assuming unlimited network capacity
Alternative Title Εξετάζοντας την επίδραση της ζήτησης και του επιθυμητού ποσού των χρηστών στον σχεδιασμό της τιμολόγησης μεταξύ MVNO και MNO θεωρώντας δίκτυο άπειρης χωρητικότητας
Author Μεϊδάνης, Χαράλαμπος Κ.
Thesis advisor Παπαδοπούλη, Μαρία
Reviewer Τσακαλίδης, Παναγιώτης
Δημητρόπουλος, Ξενοφώντας
Abstract Optimal spectrum utilization in conjunction with sophisticated pricing strategies have direct impact on the revenue of operators. Moreover, based upon the knowledge of wireless user characteristics, like traffic demand and willingness -to-pay, operators can design appropriate tariff plans that can increase their profit. On the other hand, users might have conflicting interests and preferences, e.g., with respect to price and Quality of Service (QoS). A common business model of wireless network virtualization is the Mobile Virtual Network Operator (MVNO) paradigm. MVNOs are wireless service providers that do not own network components, but lease spectrum and network infrastructure from a Mobile Network Operator (MNO). In the first part of this the sis, we focus on the pricing of MVNOs in the retail market and the charging scheme of a hosting MNO in the wholesale market. We show that, in the absence of capacity constraints (i.e., unlimited network capacity), the optimal pricing strategies for both operators only depend on the distribution of users' willingness - to - pay. Our analysis demonstrates that when the MVNO or the MNO estimate inaccurately the users' willingness - to - pay and employ this estimation in price setting, the profit of both operators is affected. Furthermore, the "cooperation" in price setting between the MVNO and MNO can result in higher profit compared to the case where they act independently.
Language English, Greek
Subject Price setting
Επιθυμητό ποσό
Ζήτηση
Τιμολόγηση
Issue date 2015-07-17
Collection   School/Department--School of Sciences and Engineering--Department of Computer Science--Post-graduate theses
  Type of Work--Post-graduate theses
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