| Abstract |
The new advances in the internet-based technologies, social and business networks, open systems and globalization, have changed fundamentally the way enterprises and governments are being managed and the context in which research and development of new products and services is performed. Centralized and vertically organized companies are being transformed into networked collections of businesses known as value networks, collaborating and sharing services with partners worldwide in order to produce goods and services faster, cheaper, and better. In the first part of this thesis we design the pharmaceutical industry value network introducing the participants, relationships, offerings and exchanges among them. We analyze values for this value network and compute the value created by the various partners. Additionally, the traditional management of clinical trials using basic and simple information technology support and paper-based documentation is inefficient. Thus, the research and development cost of bringing a new drug to market are very high. In order to reduce cost and increase value, we propose a transformation of the traditional value network to a new one in which a virtual community of people and web services is introduced. In the second part of this thesis we implement a value networks tool that provide a range of value networks drawing functionality that enables you to visualize, interact with and analyze value networks. As an example, we model and analyze the pharmaceutical industry value network using this tool. The benefits of understanding value networks are to determine which members are effective or not, how value networks will evolve in the future, how value networks may be replaced by other value networks that are perceived as more competitive, how to change the network to stay competitive, how do organizations in a value network decide whether or not to accept a newcomer, how an organization decides which network to join and more.
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Μοντελοποίηση και Ανάλυση Αξιακού Δικτύου στη Φαρμακευτική Βιομηχανία
