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Identifier | 000346388 | |||
Title | Advertising policies : comparative versus informative advertising | |||
Author | Αλιπράντη, Μαρία | |||
Thesis advisor | Πετράκης, Εμμανουήλ | |||
Language | English | |||
Subject | Πανεπιστήμιο Κρήτης. Σχολή Κοινωνικών Επιστημών. Τμήμα Οικονομικών Επιστημών. Πρόγραμμα Μεταπτυχιακών Σπουδών στην Οικονομική Θεωρία και Πολιτική Dissertations. | |||
Issue date | 2007 | |||
Collection | School/Department--School of Social Sciences--Department of Economics--Post-graduate theses | |||
Type of Work--Post-graduate theses | ||||
Views | 175 |
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