E-Locus - Institutional Repository of the University of Crete - Simulating Value Networks in a competitive world using Vensim tool and suggesting competition strategies

Home Simulating Value Networks in a competitive world using Vensim tool and suggesting competition strategies

Results - Details

[Add to Basket]

Identifier

000365355

Title

Simulating Value Networks in a competitive world using Vensim tool and suggesting competition strategies

Alternative Title

Προσομοίωση δικτύων αξιών σε ένα ανταγωνιστικό κόσμο χρησιμοποιώνταςτο εργαλείο Vensim και πρόταση στρατηγικών ανταγωνισμού

Author

Τσικρικάς, Κωνσταντίνος Ανδρέας

Thesis advisor

Νικολάου, Χρήστος

Collaborator

Πλεξουσάκης, Δημήτριος

Abstract

In recent years, globalization of most economies and rapid technological progress lead most industries to standardization of their corporate operations in order to solve any coordination problem. The concept of standardization is to make a situation that each party can contribute in making a mutual profit though mutual decision making. Companies and industries organize their fundamental structure into service systems capitalizing on the advantage of standardization. The service systems consist of complex social and technical resources that work together and interact in order to create value are named as value systems. In this thesis, we present an e-business model that can be used in order to analyze the value of each partner taking into consideration the value that is created through development of relationships among partners. We build and simulate an application of this model using Vensim tool in order to study the value of each partner in terms of business competition. Taking into consideration the correlation between Game Theory and value networks we propose various scenarios that define strategies of specific partners which has as common goal the maximization of their value. Towards bridging the gap between Service Network Analysis & Prediction Tool (SNAPT) and Vensim tool we implement a plugin which integrates to SNAPT the functions of simulation and prediction of service network’s value.

Language

English

Subject

Competition Strategies

Value Networks

Vensim

Δίκτυα αξιών

Στρατηγικές ανταγωνισμού

Issue date

2011-03-18

Collection

School/Department--School of Sciences and Engineering--Department of Computer Science--Post-graduate theses