E-Locus - Institutional Repository of the University of Crete

Home Collections School/Department School of Social Sciences Department of Political Sciences Graduate theses

Graduate theses

Search command : Author="Μαρία" And Author="Βλαχάδη"

Current Record: 36 of 182

[Add to Basket]

Identifier

000441501

Title

Προεκλογική εκστρατεία, επικοινωνιακές στρατηγικές και πολιτικός λόγος : προσλήψεις του παρελθόντος, του παρόντος και του μέλλοντος στην πολιτική και ρητορεία του ΣΥΡΙΖΑ και της ΝΔ στην προεκλογική εκστρατεία του Ιουλίου 2019

Alternative Title

Election campaign, communication strategies and political discourse : recruitment of the past, present and future in the politics and rhetoric of SYRIZA and ND in the election campaign of July 2019

Author

Μπουδαλάκη, Κλεοπάτρα

Thesis advisor

Καραγιάννης Ιωάννης

Abstract

The elections of July 7th, 2019 were a critical crossroad for the country’s future in the aftermath of the Great Recession. The post-crisis era was a challenge for both main parties in Greece, the governing SYRIZA and New Democracy (ND), the party in opposition. These parties promoted different political programs based on different perceptions and interpretations regarding the past, the present, and the (desired) future for the country. This study systematically explores how these parties rhetorically represent the past, the present, and the future, to achieve the electorate support to their political programs. It aims to underline the crucial role of these rhetorical strategies to build a reliable as well as effective political narrative.

Language

Greek

Subject

Communication strategies.

Election campaign

Election campaign 2019

Legitimation

Narrative

New Democracy

Perceptions of the past-present-future

Rhetoric political discourse

SYRIZA