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Identifier 000441501
Title Προεκλογική εκστρατεία, επικοινωνιακές στρατηγικές και πολιτικός λόγος : προσλήψεις του παρελθόντος, του παρόντος και του μέλλοντος στην πολιτική και ρητορεία του ΣΥΡΙΖΑ και της ΝΔ στην προεκλογική εκστρατεία του Ιουλίου 2019 / Μπυδαλάκη Κλεοπάτρα.
Alternative Title Election campaign, communication strategies and political discourse : recruitment of the past, present and future in the politics and rhetoric of SYRIZA and ND in the election campaign of July 2019
Author Μπουδαλάκη, Κλεοπάτρα
Thesis advisor Καραγιάννης Ιωάννης
Abstract The elections of July 7th, 2019 were a critical crossroad for the country’s future in the aftermath of the Great Recession. The post-crisis era was a challenge for both main parties in Greece, the governing SYRIZA and New Democracy (ND), the party in opposition. These parties promoted different political programs based on different perceptions and interpretations regarding the past, the present, and the (desired) future for the country. This study systematically explores how these parties rhetorically represent the past, the present, and the future, to achieve the electorate support to their political programs. It aims to underline the crucial role of these rhetorical strategies to build a reliable as well as effective political narrative.
Language Greek
Subject Communication strategies.
Election campaign
Election campaign 2019
New Democracy
Perceptions of the past-present-future
Rhetoric political discourse
Επικοινωνιακές στρατηγικές
Νέα Δημοκρατία
Πολιτικός λόγος
Προεκλογική εκστρατεία
Προεκλογική εκστρατεία 2019
Προσλήψεις του παρελθόντος-παρόντος-μέλλοντος
Ρητορικός λόγος
Issue date 2021-07-09
Collection   School/Department--School of Social Sciences--Department of Political Sciences--Graduate theses
  Type of Work--Graduate theses
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