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Identifier 000357757
Title A value network for the banking sector : business models for the mortgage service system
Alternative Title Ένα δίκτυο αξίας στον τραπεζικό τομέα
Author Κουλεντάκη, Μαρία Ν
Thesis advisor Νικολάου, Χρήστος Ν
Abstract The cornerstone for the beginning of the recent economic crisis was the increase of non-performing Mortgage loans of banks in United States. THis crisis expanded rapidly in alla over the world and had a significant impact on the global economy. This crisis represents both a challenge and an opportunity in a service-oriented economy. In this research, we attempt to apply the Value Network theory in order to model the Mortgage loan service system of the banking sector. This Value Network mainly aims to improve competitiveness and increase the value of services provided through the design, modelling and implementing businsess processes. We aim to demonstrate the applicability of this value network methodology to the Bank environmrnt in a real, value-delivering situation of a mortgage service. We propose business models in order to help managers to capture, understand, design, analyze and change the business logic of their company. In particular, we use the Vensim simulation tool, to analyze the Basic model, the Non-Performing loan model, the Price Discrimination model and the Branch Performance Evaluation model. We examine the main structure and some common and useful cases of a bank Mortgage Service system. Taking advantage of the simulation results, a bank may come up to determinant decisions suvh as to improve customer satisfaction, provide options and analysis models adjusted to its own needs and identify best practice value drivers for profit maximization and cost reduction.
Language English
Issue date 2010-07-16
Collection   Faculty/Department--Faculty of Sciences and Engineering--Department of Computer Science--Post-graduate theses
  Type of Work--Post-graduate theses
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